In the book, New Media in Art, by Michael Rush mentions Sergei Eisenstein, film director and theorist developed a new way to express the Avant-Garde cinema. Rush states Sergei's work was a clear product of the "interplay of art, technology, and life during the Soviet avant-garde period" (18). Using vibrant processes of editing (cinematography montage) he could manipulate emotions through this newly discovered technique. He wanted to view the world in cinema a parallel way under Marxism. Sergei stated "a new society meant a new kind of vision; that the way people saw things must be altered; that it was insufficient to put new material before old eyes" in other words there is no growth with someone of the older generation because they are set in their ideals unchanged by time. Similar to showing older generation new contemporary art and them not understanding what makes so powerful, for example, Andy Warhol "Chicken Noodle Soup" painting was beautiful way saying F-off art establishments that think this not art. But they do not understand why its a great thing to question society values of what is art. Or it's sharing a funny vine video with parent and they do not find it funny at all.
K Foundation's performance K Foundation Burn a Million Quid , Aug. 23, 1995 Andrew Ruesseth mentions a couple artist including Andy Warhol, and the infamous banana on the wall piece of art. And how much is art worth? A comment on society's values of high art which raises the question of what makes using money in art wrong. Burning it to make a statement that we put so much value in a piece a paper that all it is a piece of paper. Or using precious gemstones that valued high rate already why make a ridiculous medium out of it. Because why not that how most people live their lives thinking about money. Either you have a lot of it or live paycheck to paycheck. And if you live middle class all you do is hope you live to move up or down.
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