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Response: "New Media in Art" Intro: Pgs18-28

In the book, New Media in Art, by Michael Rush mentions Sergei Eisenstein, film director and theorist developed a new way to express the Avant-Garde cinema. Rush states Sergei's work was a clear product of the "interplay of art, technology, and life during the Soviet avant-garde period" (18).  Using vibrant processes of editing (cinematography montage) he could manipulate emotions through this newly discovered technique. He wanted to view the world in cinema a parallel way under Marxism. Sergei stated "a new society meant a new kind of vision; that the way people saw things must be altered; that it was insufficient to put new material before old eyes" in other words there is no growth with someone of the older generation because they are set in their ideals unchanged by time. Similar to showing older generation new contemporary art and them not understanding what makes so powerful, for example, Andy Warhol "Chicken Noodle Soup" painting was beautiful way saying F-off art establishments that think this not art. But they do not understand why its a great thing to question society values of what is art.  Or it's sharing a funny vine video with parent and they do not find it funny at all.

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